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Cookie Policy

GANT AB, corporate identity number 556276-7995 (also referred to as "we", "us" and "our") use cookies, as well as other technologies such as Flash and pixel tags, to recognize you and your preferences to make shopping easier and provide you with a more customized experience on our Website. This policy explains how cookies function. Please see our Privacy Policy for more information on data protection and details of the data processing activities of GANT.

1. What are cookies?

Cookies are pieces of data that we automatically store on your computer or mobile device and are used to improve the service on the Website. Cookies do not cause damage to your device, do not contain viruses, trojans or other malicious software. We place a unique user ID number on your cookie which allows us to access information that will improve your shopping experience. The information stored in the cookie can, for example, be used to recognize you and your preferences when visiting the Website or to manage your shopping cart.


Most browsers are set to accept cookies automatically. Nonetheless, if you wish, you can change your browser settings to block or delete cookies (for details see section 3). However, if you do so, some areas of the Website may no longer function properly.


2. Which cookies are used?

Cookies can be used by GANT (first party cookies) or by carefully selected business partners (third party cookies). Third party cookies are used in particular for purposes of web analysis or marketing services.

2.1 First party Cookies

Cookie Purpose of the cookie

breadcrumb_path_history_type This cookie tracks how the user got into the product page

selected-store This cookie remembers the ID of selected store when logging in via Endless Aisle

gant-cookie-modal-dismissed This cookie remembers whether the user already dismissed cookie information

endless-state This cookie gives information about current state of Endless Aisle impersonation

admin_impersonation_user This cookie stores information about impersonated users

phoenix_price_identity This cookie stores price identity for current customer

cart-token This cookie stores token for current cart

active-cart This cookie stores a timestamp for active cart

mailchimp / analytics This cookie allows us to track the effectiveness of our email campaigns and how recipients interact with the content in those campaigns - https://mailchimp.com/legal/privacy/

salesforce marketing cloud / analytics - This cookie allows us to track the effectiveness of our email campaigns and how recipients interact with the content in those campaigns - https://www.salesforce.com/privacy/overview

2.2 Third party Cookies

Cookie - Purpose of the cookie - Retention period & more information


Affiliate Window / Zanox Interest-based Advertising. - This cookie tracks users who come to us from our affiliate marketing partners - https://www.awin.com/gb/legal/privacy-policy


Barilliance / Website Functionality - A session cookie (that exist only during an online session) containing encrypted information to allow the system to uniquely identify your browsing and enhance your experience via product recommendations - https://www.barilliance.com/privacy-policy/


Barilliance (Remarketing) Interest-based Advertising - This cookie facilitates post-visit messaging to drive return visits - https://www.barilliance.com/privacy-policy/


Facebook Interest-based Advertising - This cookie executes, delivers and tracks the performance of brand media campaigns - https://www.facebook.com/policies/ads


Freshdesk Website Functionality - We use this technology to provide real time access to our Customer Service team via a chat window - https://www.freshworks.com/privacy/


Google (AdWords Remarketing) Interest-based Advertising - This cookie facilitates post-visit messaging to drive return visits - https://policies.google.com/privacy


Google / Double-Click Interest-based Advertising - This cookie tracks the effectiveness of different advertising campaigns which are delivered to different audiences - https://policies.google.com/privacy


Google / Floodlight Analytics - This cookie allows us to target the advertising we do on third party websites more effectively - https://policies.google.com/privacy


Google / YouTube Interest-based Advertising - This cookie tracks the effectiveness of different advertising campaigns which are delivered to different audiences - https://policies.google.com/privacy


Google Adwords / Interest-based Advertising - This cookie facilitates post-visit messaging to drive return visits - https://policies.google.com/privacy


Google Analytics / Analytics - This cookie provides anonymized data to allow us to better understand our visitors and how they use the site - https://policies.google.com/privacy


Hotjar / Website Functionality - This cookie collects anonymous user information, so that we can track how user interact with the site - https://www.hotjar.com/privacy


Impact Radius / Analytics - This cookie allows us to track orders which come to us from our affiliate marketing network - https://impact.com/privacy-policy/


Kelkoo / Analytics - This cookie allows us to track orders which come to us from our affiliate marketing network - http://www.kelkoo.co.uk/company-pages/privacy-policy


Microsoft Bing / Analytics - Bing allows us to build lists of users who have searched for certain terms and clicked on results using their search engines, so that we can target our advertising more effectively -https://privacy.microsoft.com/en-gb/privacystatement

3. How do I disable cookies?

You may block cookies by activating the setting on your browser that allows you to refuse accepting cookies. However, if you select this setting, you may be unable to access certain parts of the Website. If you object to having cookies placed on your machine, you need to disable them. In order to do so, please follow the relevant instructions depending on your browser: